The designer duo 'VineetRahul' is influenced and inspired by a self- motivated and a self-learning approach towards the research and development of Indian art and crafts for a contemporary world. It's not only about designs, but a larger program that focuses on uplifting various crafts and communities like hand block prints, hand embroideries and traditional weaves to offer an unconventional aesthetic, keeping traditional modes of development alive.
“Artisanal cohesiveness has been the ethos of our story and brand evolution. Sustainability of languishing crafts has not only been the essence of the label, but also the driving force to work and grow hand in hand with the artisans, narrating a broader story of what we are and where we belong to. It’s about revival and survival; re-defining luxury, the artisanal way.”
- VineetRahul